Lately, RSS reader's "business" folder has been spewing forth a lot of hoopla about myspace.com's success. This particularhoopla takes on the form of a few questions:
So I'm going to go ahead and throw my hat into the blogtacular circle of vapid speculation and discussion of myspace.com.
My apologies to every VC and entrepaneur that is investing in, or developing a site "like myspace, only better..." You're wasting your money and time.
The fundemental mistake that keeps reappearing in discussions of myspace is that the site derives its value from its technology. That is very naive. At this point, no one uses Myspace because of the website's features. Perhaps the website's features mattered 2 years ago. But today, only one thing matters: everyone is using myspace, and all of their friends are using myspace too. The value of myspace is entirely based on the network of friends that has emerged on it. Feature wise, these networks need and want relatively simple things:
Myspace is an entire generation's online hangout. If you go to bar, would you go to the bar where all of your friends always hang out? Or would you go to the empty bar that served better drinks, and had a fancier atmosphere? Yeah... its obvious, you go where your friends are. That is myspace.
Compare the following names, and their slogans:
a) Myspace.com: A place for friends.
b) Friendster: Welcome to Friendster (this is their slogan, as far as I can tell)
C) tribe.net: connect with your community
I'm going to venture as far as to say that in both the case of friendster and tribe, they went wrong in not making it abundently clear who the site was for, and what the site was supposed to do. Not to mention, I'm not really convinced people actually want to connect with their "community".
Myspace used ghetto language everywhere. You have a "profile", a 'blog", a "picture gallery", "account settings", "bulletins", 'message box", and "friends". No new concepts to learn. No swickis, no tribes, no social networks. Just friends, profiles, bulletins, and messages. Hell, besides for "blog', these are things you could find at a senior citizen's community activity center.
Look over your notes before asking such stupid questions, please.
Just because myspace.com isn't named Eurekster, and doesn't have a swiki, or a bubble to share doesn't mean it's web 2.0. Actually, the very fact that it doesn't rely on buzzwords, and 'distributive networks of collective intelligence" makes me think that its FOR REAL web 2.0.
Oh my god, their frontpage has 63 errors, and doesn't even declare a doctype. Tom's rich. Newscorp is rich. They did something very right, and believe it or not, their invalid table based layouts didn't stop them! However, I wonder if your insistance on focusing on such details has perhaps stopped you?
Focusing on the results returned by that validator, and whether or not the layout is table free is the mark of the amature, and the fool. And I'll go ahead submit Tom's 9 digit account balance as proof of this point. Yes standards do matter. Tell me they are the alpha and omega, and I'll thank you for the opprotunity to show my compassion for my fellow man.
Comments
These publisher consortiums
Yahoo formed some type of consortium with newspaper publishers.
There is another company: http://news.congoo.com that formed a group of subscription content publishers.
There are bloggers who formed their own group called Federated Media
I wonder if the only way to compete these days is to form these types of consortiums??
Still Completely True
AOL is also successful
Well that and, if you don't
Post new comment