On Rebranding This Blog

July 15, 2005 - 9:30pm

When this blog started 7 months ago, I couldn't think of a name. However, I had a name, and this blog was to function as a proxy self of me, so I picked "Nick Lewis's Weblog". After about a week, I judged that name to be both musty, and manalla, but I was still out of ideas. The last last thing I wanted to do was pick some obscure, clever name... I hate blogs with "clever" names. So I picked "Nick Lewis:The Blog".

That meandering and relatively uninteresting bit of background does have a point: I don't feel any sense of attachment to where this blog has been, but I do care where it will soon go.

This blog has had a very eventful early life. How many blogs get themselves into Wired News, after all. However, until now, I've been okay with having this blog's "brand" be "lots of subjects, put together with a conspicious lack of purpose, reason, or predictability". That will no longer do. So for the purpose of both informing all of my hypothetical readers out there, and for myself, I'm going to reveal my plan.

I'm totally selling out, if by "selling out" you mean giving purpose to that which lacked purpose. If it is possible to sell out to yourself, than I am indeed being bought out myself. The straight domain is going to loose its bloginess. It will be replaced by a portal page.

  • The purpose of this page will be to direct any stumblers to information about my professional services and background
  • a professional blog that focuses on CSS/PHP/CMS/Design/ and Blog Strategy. Its goal is to reach out to a new audience that is beginning to follow my trail here.
  • a blog that focues on politics, culture, art, and writing.
  • a blog that has no purpose, and is full of randomness, ramblings, observations, and all that other crap
  • Assorted collections of resources, links, and items of interest. In addition, lots and lots of newsfeeds for people who won't want it all...

Indeed, this seems like a lot; one is tempted to wonder how I plan to keep up with all of that. For one, half of it is motivated my professional aspirations. Secondly, I'm a freakin ' wizard at minimizing the cost in time nad effort it takes to provide large amounts of well organized content. The sheer volume will be, in fact, something of an advertisement for my services.

So there you have it, I start tonight, and will likely begin putting up visible evidence of these new structures by the end of the night.