Please be seated for my sermon. There's an evil force out there, and its responsible for the majority of failed websites. This force seduces you into focusing too much on questions like:
"Is that the right shade of blue? Would a drop shadow make that element pop? Why do links have to look ugly, can't we tone them down so they bend in better with the design?"
The evil force wants you to focus on those dumb questions so that ignore the really important questions: