Google: One Fugly Giant

Lance Arthur couldn't be more right. Google's logo is fugly[1]. I'm afraid Lance couldn't have put it better too:

It's ugly, it's got a drop shadow, for crying out loud, and it's multicolored like a circus tent. The first G looks weird, like someone was trying to draw a G but was using someone else's memory of what a G looks like, the letters are oddly kerned, and the whole thing looks like it should be painted on the side of an ice cream truck.

Some might think that Google's logo is an eye sore which we have to just accept -- much like the ads in Time square. And indeed, I shudder when I think of what might happen if Google rebranded. However, google probably could totally rebrand so long as they kept their name, and avoided becoming a new consignia.

Google has a unique advantage of becoming the common verb for "to search the web". Personally, I feel much less like a greesy computer nerd when I say "google it", as opposed to "do a search of the web". So, with that consideration, I think google could do whatever the hell they please. Maybe even pick colors that don't evoke disturbing memories of clowns, and circus music.  

Notes:

1. Fugly (adj) -- shorter word for "fucking ugly". Source: Urban Dictonary