How to Get Your Name at the Top of Google Results

Jeff Rubin, editor of collegehumor.com has a rather simple, but effective strategy. When using your name, use it twice: URL: http://jeffrubinjeffrubin.blogspot.com/ He even posts his entries as "Jeff Rubin Jeff Rubin" (say that 10 times fast... you'll get high, I promise). Now, while its a clever method... the fact remains that the editor of college humor wouldn't need to repeat his name twice if he had a blog URL that wasn't blogspot.com. (this sounds snobbish, but it isn't... blogspot.com blogs were 90% spam... thus google, is a little more prude than usual to include a .blogspot.com domain in search results).