According to a friendly film reviewer who I spoke with in the SXSW press suite,  I am the only blogger at SXSW with press credentials. Now, on the one hand, that  means absolutely nothing other than I got a free badge, and have access to the press room. However, on the other hand, I know that nothing is truly free in this world. If I am in fact the only credentialed blogger at the conference, then I feel it’s my responsibility (for better, or for worse) to leave the SXSW people with the impression that bloggers are a legitimate and valuable part of the press.
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Thus, the mission I seem to have accepted is to ensure that more bloggers get press credentials next year. Now, this means I will have to ::shudder:: produce something that will be considered legit journalism. And by Journalism, I don’t mean reporting what happened; rather, I see journalism as an institution dedicated to enriching the public’s understanding of events which they are unable to see with their own eyes. If I was only interested in reporting who/what/when/where/why, I’d simply cut and paste some press releases. That said, there are a few big problems…
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What valuable, and unique function can I serve when nearly 60 percent of conference goers are going to blog it anyway? Taking detailed notes of the sessions at the conference simply doesn’t seem to cut it. The conference sessions already produce more than one set of detailed notes. Pretending to be a reporter for wired might get me a good grade in a journalism class, however the reporters for wired, and the multitude of other tech publications present already fill that niche… and clearly they will do it better than I.