Nick Lewis: The Blog

Not to go on a rant here, but lately I've become increasingly tired of the hiflautin language of my trade. Its a profession which is infested with poly-word-rendered[1] monstrosities of terminology: "content management system", "constituent relationship management system", "hierarchical taxonomy"... One sometimes gets the sense that such terminology wasn't chosen on the basis of being the most accurate way of describing the given object, but rather because it happened to be the most impressive sounding to the layman.