drupal marketing

Jeff Whatcott ponders why Drupal isn't dominating the job postings for social app PHP developers.  He guesses the main problem is lack of awareness and understanding of drupal among the greater developer community. With this line of thinking, the obvious fix would be outreach and education. Personally, I'm skeptical that the developers who choose systems other than drupal do so because of lack knowledge, or awareness. I think its something far less rational

Someday, I'll have a chance to design some halfway decent drupal ads. In the meantime, however, I can only offer some general thoughts on how Drupal could become the poster child for good grassroots open source marketing.

The Focus of Our Marketing SHOULD NOT BE Drupal

Drupal's biggest problems, in terms of marketing is two fold: