
A few weeks ago, it was widely reported that blogs have failed to replaced radio, TV, and print as the public’s primary source of information. Though the news was hardly a shock, suddenly herds of self-assured pundits used the revelation as proof that blogs were an overblown“fad". With certainty, the pundits proclaimed the it to be the new pet rock. Nevermind that their reports had seriously misinterpreted the data. The media had spoken, and a truth was born.
The arguments (if that's what you call them) of these self-proclaimed soothsayers of technology deserve little to no attention. Anyone who bothers to think beyond the conventional wisdom of the week will see that the forces fueling the rise of the weblog are anything but fashion trends. The nourishing roots of the blogosphere are -- in fact -- older than the very cave paintings which signified the birth of media.